A mentor for people who know they are capable of more.
Arash Vossoughi spent 15 years side by side with Bob Proctor, founded Voss Coaching Co., and now mentors 1,279 clients in more than 40 countries. Here is what that can mean for you.
See what this means for youIf any of this sounds familiar, you are in the right place.
You are doing well, and it still feels like less than you are capable of.
The income is fine. The career is fine. And underneath it there is a version of your life you can see clearly and have not reached yet.
You are working harder and nothing is moving.
More effort stopped producing more results, because the ceiling is not in your calendar. It is in the idea you are holding about yourself.
You do not need more information. You need direction.
You have read the books and saved the videos. What is missing is someone who has walked it, telling you exactly where to go next.
Arash has stood in every one of those places. What follows is not a biography. It is the path he walked out of them, and the one he now walks his clients through.
He is not teaching theory. He is teaching what he lived and what he still does every day.
Not a course graduate. Arash was mentored personally by Bob Proctor for 15 years and became his Vice President of Sales, taking notes on every conversation along the way.
From deep in debt to the life he actually wanted, then Voss Coaching Co. built from nothing in its first year alongside co founder Mykie Stiller.
A USA TODAY bestselling author and weekly podcast host who is actively mentoring clients right now, not describing something he used to do.
A book showed up. Everything else followed.
Arash was in the corporate world, grinding in outside sales. He had hit a ceiling he could not get past. Then a copy of Think and Grow Rich landed in his hands, and two chapters in he knew: I want to help people. This is what I am here to do.
Napoleon Hill said to write down the exact amount you want to earn. Arash wrote a number far beyond anything he had ever made. He did not believe it was possible yet. He wrote it anyway.
For three years he devoured book after book, writing his goals at Starbucks between sales calls. His results did not change in those three years. His belief did.
What this means for youYour results follow your belief, not the other way around. The three years that looked like nothing were the years the foundation got built. That is where the work starts with you too.
Three weeks before his wedding, it all collapsed.
The company sold. The day before it was announced, the president looked him in the eye and said it was not happening. Arash walked in the next morning to find out it had. No job. Deep in debt. A wedding in three weeks.
Sitting in his Jeep in the parking lot, he looked at himself in the mirror and said the words that changed the direction of his entire life:
The new owners fought to keep their top producer. He said no. He called Veronica, his fiancée, and she asked: are we going to be okay? He said yes. He did not know how yet. He just knew he was done settling.
What this means for youNothing changes until you take full ownership. That sentence in the parking lot is the same shift Arash asks of every client, and you do not have to lose everything first to make it.
Then he sat down across from Bob Proctor.
A friend invited him to a hotel in Scottsdale. What Arash did not know: that friend was partners with Bob Proctor, the legendary mindset teacher Arash had been studying for three years.
At the time, Arash was coaching on the side, with a self image so low he cringed handing Bob his business card. Weeks later, Bob asked to meet. He asked one question: what is it that you really want? Arash said: a life of freedom.
Arash scratched and clawed to make the investment. And he made himself one promise: do exactly what this man says for one full year.
What this means for youThis is the part you get to skip ahead to. Arash had to hit bottom before he found direction. You can start with the direction.
What this looks like for the people he mentors
I had goals and ambitions, but I lacked the clarity, consistency, and mindset to fully step into the person I knew I could become. Arash has a unique ability to challenge your thinking, break through limiting beliefs, and help you operate at a completely different level.
This isn't just coaching, it's clarity, alignment, and real growth. The way they challenge, support, and sharpen my thinking has elevated how I lead, build, and show up every day of my life.
He helped me change my identity and image completely. He really makes you do the work for real change.
Testimonials reflect these clients' individual experiences. Results are not typical or guaranteed.
From student to Vice President to family.
Bob saw it immediately: you need to be in this industry, and you need to be in it with me. Arash became his Vice President of Sales, built his first team, and spent the next 15 years side by side with his mentor, taking copious notes on every conversation.
Bob became one of his closest friends. A second father. And near the end of their time together, the teacher told the student something remarkable:
What this means for youWhat you get access to is 15 years of notes from inside the room with one of the great teachers, translated into something you can use this week.
His turn to pass it forward.
When their chapter together came to a close, Arash knew it was time. Time to take everything Bob poured into him and pass it forward under his own name.
In 2023 he founded Voss Coaching Co. alongside co founder Mykie Stiller. In its first year the company grew from an idea into dynamic programs serving clients all over the world, with a live event, World-Class Wealth, creating transformations of its own.
What this means for youHe built the company he wishes he had found earlier. Real programs, real rooms, and a team whose only job is your result.
The mission is just getting started.
Today, Voss Coaching Co. mentors 1,279 paying clients and counting from more than 40 countries, with a community of over 25,000 high achievers, a USA TODAY bestselling book, a weekly podcast, and rooms that change people at events across the country.
Every bit of it exists because one man in a parking lot decided to stop being the victim and bet on himself. That is the entire message:
What this means for youThe mission is people like you. Not an audience, a room of high achievers who decided to stop settling.
The five moves he will walk you through
Your story is next.
You do not need more information. You need direction, a higher standard, and someone who has already walked it. That is what working with Arash gives you.
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